
Gina M. King is President of Define U Consulting. She has over 30 years of experience in Sales and Learning and Development. Gina is passionate about helping individuals and teams achieve their optimum performance levels by creating an environment that embraces diversity of thought, collaboration, innovation, and honest communication.

We believe great sales and leadership start with knowing who you are. Clarity builds confidence, trust, and stronger connections—internally and with clients. From there, we focus on what it takes to execute: the conversations, behaviors, and habits that drive results. The goal isn’t just to think differently—it’s to perform differently, in ways that are authentic, others-focused, and effective.
We are dedicated to Sales and Leadership Development Training. We don't believe in a "one size fits all" approach, and will work with each client to tailor learning events that will best drive and support the behaviors that matter most to their success. We deliver face to face as well as virtual solutions.