While many sales organizations may face some of the same challenges, we recognize that each one of them is also unique. We will work with each client to determine the best training for them and customize it to meet their performance improvement needs. Below is just a sampling of some of the programs we offer.
This program focuses on how to engage in productive client conversations at every stage of the buying process. Whether preparing for an initial meeting or a final presentation, participants learn to plan interactions with intention—moving beyond simply promoting products or services to truly understanding a client’s business and challenges. From there, they develop the ability to position tailored, collaborative solutions that address real needs and drive meaningful outcomes.
Sales professionals can no longer rely on product knowledge and a strong pitch alone. Success requires the ability to connect, manage emotions, and influence client behavior. This workshop builds core emotional intelligence competencies—both personal and social—and shows how emotions shape communication, decision-making, and relationships. Participants leave with practical techniques to increase self-awareness, strengthen client connections, and navigate interactions more effectively.
Whether presenting to large audiences, leading small-group discussions, or engaging in one-on-one conversations, this workshop strengthens how you plan, prepare, and deliver your message. Participants learn how to craft a clear, compelling sales story and communicate it with confidence and impact—so every interaction is intentional, focused, and effective.
We offer a wide variety of programs aimed at developing the authentic leader in all of us. Below is a sampling of programs we offer. As with our sales training programs, we work with each organization to identify the most appropriate course for them and design it to meet their specific performance needs.
Effective collaboration doesn’t happen by chance—it’s shaped by how leaders create clarity, trust, and accountability within their teams. This workshop focuses on the leader’s role in building an environment where individuals contribute at a high level and work together productively. Participants learn practical approaches to fostering open communication, strengthening mutual respect, and aligning team members around shared goals to drive consistent performance.
Trust is often viewed as a "nice to have" but in reality, it’s a critical driver of organizational performance. This workshop explores trust as an economic factor—shaping speed, efficiency, and overall results. Participants examine the impact of low trust on communication, decision-making, and execution, and learn how to identify and reduce “trust taxes” while creating “trust dividends.” The session concludes with practical strategies and action plans to strengthen trust and improve team and
Our coaching engagements are designed to help leaders and teams operate with greater clarity, intention, and impact. Whether working one-on-one or with a leadership team, we focus on real-world challenges- strengthening decision-making, communication, and leadership effectiveness. The result is not just insight, but meaningful shifts in how leaders show up and perform.
Influence is not just about persuasion—it’s about understanding how to engage others in a way that drives alignment and action. This workshop provides a structured approach to influencing with intention, helping participants determine when, how, and with whom to engage. They explore the difference between personal and positional power, and learn how to apply logical, emotional, and collaborative approaches based on the situation. The result is a more thoughtful, effective ability to influence
Change is here to stay. You can't run away from it, and you can't make it go away. What you CAN do is learn how to manage yourself and others through it and reduce the distractions that organizations experience when moving from the current state to the desired one. This course equips you with the skills needed to do just that.
This workshop introduces the HBDI® assessment and framework to help individuals and teams better understand how they think, communicate, and make decisions. Participants gain insight into their own thinking preferences, as well as how to recognize and adapt to others’ styles. The focus is on practical application—improving communication, strengthening collaboration, and making more balanced, effective decisions in day-to-day work.

Gina King of Define U Consulting has been extremely helpful to my organization and me personally in the area of leadership development and professional coaching. We are a growing organization and the skills Gina has helped me refine are critical to setting and enhancing our company culture.
-Anthony Cellucci, Partner, The Beacon Group of Companies
I have worked with Gina for years, and she does a tremendous job when facilitating training sessions. She does her homework to really get to know her audience, their levels of experience, products, and competition. And, most importantly, she relates well to both newer and more senior team members in the audience. She both challenges everyone in the session and keeps it very positive and upbeat. I would definitely recommend Gina to others and will continue to use her for our own training needs
-Todd Slawter, Chief Growth Officer, Peerfit
What makes Gina’s training so different from the rest of the pack is her focus on results! And the three qualities that she always brought to every session was… Integrity, Intelligence, and a Passion to get things right!
-Jim Brown, Director of Business Development, Kistler Tiffany Benefits