Sustainable growth is built by creating meaningful relationships, understanding what matters most to clients, and delivering real value. The DEFINE™ Client Growth Framework provides a practical roadmap for winning, retaining, and growing client relationships. Each element represents a critical stage of the client growth journey, with skill development aligned to every stage. Together, they create a practical, relationship-driven approach to sustainable growth.
Defining where growth begins by identifying clients, markets, and relationships most aligned with your strengths and strategic goals.
Building authentic connections that create trust, credibility, and future opportunities.
Conducting meaningful discovery conversations to understand priorities, challenges, and opportunities.
Collaborating with clients to explore possibilities and create shared ownership.
Helping clients confidently move from consideration to commitment.
Strengthening relationships and creating long-term growth beyond initial engagement.
We offer a wide variety of programs aimed at developing the authentic leader in all of us. Below is a sampling of programs we offer. As with our sales training programs, we work with each organization to identify the most appropriate course for them and design it to meet their specific performance needs.
Effective collaboration doesn’t happen by chance—it’s shaped by how leaders create clarity, trust, and accountability within their teams. This workshop focuses on the leader’s role in building an environment where individuals contribute at a high level and work together productively. Participants learn practical approaches to fostering open communication, strengthening mutual respect, and aligning team members around shared goals to drive consistent performance.
Trust is often viewed as a "nice to have" but in reality, it’s a critical driver of organizational performance. This workshop explores trust as an economic factor—shaping speed, efficiency, and overall results. Participants examine the impact of low trust on communication, decision-making, and execution, and learn how to identify and reduce “trust taxes” while creating “trust dividends.” The session concludes with practical strategies and action plans to strengthen trust and improve team and
Our coaching engagements are designed to help leaders and teams operate with greater clarity, intention, and impact. Whether working one-on-one or with a leadership team, we focus on real-world challenges- strengthening decision-making, communication, and leadership effectiveness. The result is not just insight, but meaningful shifts in how leaders show up and perform.
Influence is not just about persuasion—it’s about understanding how to engage others in a way that drives alignment and action. This workshop provides a structured approach to influencing with intention, helping participants determine when, how, and with whom to engage. They explore the difference between personal and positional power, and learn how to apply logical, emotional, and collaborative approaches based on the situation. The result is a more thoughtful, effective ability to influence
Change is here to stay. You can't run away from it, and you can't make it go away. What you CAN do is learn how to manage yourself and others through it and reduce the distractions that organizations experience when moving from the current state to the desired one. This course equips you with the skills needed to do just that.
This workshop introduces the HBDI® assessment and framework to help individuals and teams better understand how they think, communicate, and make decisions. Participants gain insight into their own thinking preferences, as well as how to recognize and adapt to others’ styles. The focus is on practical application—improving communication, strengthening collaboration, and making more balanced, effective decisions in day-to-day work.

Gina King of Define U Consulting has been extremely helpful to my organization and me personally in the area of leadership development and professional coaching. We are a growing organization and the skills Gina has helped me refine are critical to setting and enhancing our company culture.
-Anthony Cellucci, Partner, The Beacon Group of Companies
I have worked with Gina for years, and she does a tremendous job when facilitating training sessions. She does her homework to really get to know her audience, their levels of experience, products, and competition. And, most importantly, she relates well to both newer and more senior team members in the audience. She both challenges everyone in the session and keeps it very positive and upbeat. I would definitely recommend Gina to others and will continue to use her for our own training needs
-Todd Slawter, Consultant Strategy Director, Cigna
What makes Gina’s training so different from the rest of the pack is her focus on results! And the three qualities that she always brought to every session was… Integrity, Intelligence, and a Passion to get things right!
-Jim Brown, Director of Business Development, Kistler Tiffany Benefits